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Success Factors of Regional Strategies for Multinational Corporations - Appropriate Degrees of Management Autonomy and Product Adaptation
von: Patrick Heinecke
Physica-Verlag, 2011
ISBN: 9783790826401 , 292 Seiten
Format: PDF
Kopierschutz: DRM
Preis: 96,29 EUR
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Success Factors of Regional Strategies for Multinational Corporations - Appropriate Degrees of Management Autonomy and Product Adaptation
Success Factors of Regional Strategies for Multinational Corporations
3
Appropriate Degrees of Management Autonomy and Product Adaptation
3
Abstract
5
Preface
7
Contents
9
List of Figures
13
List of Tables
15
Abbreviations
17
Part I: Theoretical Setting for Regional Strategies and Regional Success
21
Chapter 1: Introduction
22
1.1 Introduction and Motivation
22
1.2 Problem Set and Aim of Analysis
23
1.3 Course of Analysis
28
Chapter 2: Theoretical Foundation and Literature Review
31
2.1 Multinational Corporations and Regional Strategies
31
2.1.1 Multinational Corporations and Their Regional Dimensions of Strategy and Organization
33
2.1.2 Regional Strategies and Their Theoretical Foundation
36
2.1.2.1 Overview of Strategy Models for Multinational Corporations
36
2.1.2.2 The Stopford and Wells Structure-Stadium Model
39
2.1.2.3 The Ohmae Triad Power
42
2.1.2.4 The Bartlett and Ghoshal Integration-Responsiveness Framework
46
2.2 The Rugman Regional Strategy Matrix
51
2.2.1 The Development of the Regional Strategy Matrix
51
2.2.2 Home-Regional Strategy
55
2.2.3 Host-Regional Strategy
56
2.2.4 Bi-regional Strategy
57
2.2.5 Multi-regional (or Global) Strategy
58
2.2.6 Further Regional Strategies
58
2.2.7 Regional Management
61
2.2.8 Regional Products/Services
63
2.3 Contingency Approach
68
2.3.1 Contingency Theory
68
2.3.2 Contingency Variables
71
2.3.2.1 Regional Orientation
71
2.3.2.2 Inter-regional Distance
72
2.4 Concept of Regional Corporate Success
75
2.4.1 Success Factor Theory
75
2.4.2 Regional Corporate Success
78
Part II: Development of a Regional Success Factor Model for the Analysis of the Regional Strategy-Success Relationship
81
Chapter 3: Structural Equation Methodology
82
3.1 Foundations of Structural Equation Modeling
82
3.1.1 Alternative SEM Techniques: LISREL Versus PLS
85
3.2 The Partial Least Squares Approach to Structural Equation Modeling
90
3.2.1 Structural Model
90
3.2.2 Measurement Model
92
3.2.2.1 Reflective Measurement Model
92
3.2.2.2 Formative Measurement Model
93
3.2.2.3 Differentiation Between Reflective and Formative Measurement Models
95
3.2.3 Quality Criteria for Evaluating Structural Equation Models
97
3.2.3.1 Quality Criteria for Evaluating Reflective Measurement Models
97
3.2.3.2 Quality Criteria for Evaluating Formative Measurement Models
102
3.2.3.3 Quality Criteria for Evaluating a Structural Model
107
Chapter 4: Regional Success Factor Model
112
4.1 Model of Success Factors of Regional Strategies
112
4.1.1 Regional Management Autonomy
113
4.1.1.1 Regional Strategy Development
114
4.1.1.2 Regional Market and Product/Service Development
116
4.1.1.3 Regional Market Coordination
117
4.1.1.4 Regional Operational Administration
119
4.1.1.5 Rules of Correspondence and Research Hypothesis 1
120
4.1.2 Regional Product/Service Adaptation
122
4.1.2.1 Regional Design
123
4.1.2.2 Regional Functional Scope
124
4.1.2.3 Regional Offering Portfolio
126
4.1.2.4 Regional Brands
127
4.1.2.5 Rules of Correspondence and Research Hypothesis 2
128
4.1.3 Contingency Variables
131
4.1.3.1 Regional Orientation
131
4.1.3.2 Rules of Correspondence and Research Hypotheses 3a/3b
132
4.1.3.3 Inter-Regional Distance
135
4.1.3.4 Rules of Correspondence and Research Hypotheses 4a/4b
135
4.1.4 Regional Corporate Success
138
4.1.5 Control Variables
140
4.2 Summary: Regional Success Factor Model
141
Part III: Success Factors of Regional Strategies: A New Perspective on the Geographic Competitiveness of Multinational Corporations
143
Chapter 5: Research Design and Research Methodology
144
5.1 Research Design
144
5.1.1 Sample
144
5.1.2 Database
146
5.2 Research Methodology
148
5.2.1 Methodology of Explorative Data Analysis
148
5.2.2 Survey Methodology
153
5.2.2.1 Survey Design
153
5.2.2.2 Survey Implementation
156
5.2.3 Modeling Methodology
159
Chapter 6: Empirical Results
163
6.1 Descriptive Statistics
163
6.2 Explorative Data Analysis
166
6.2.1 Data Analysis over Time
166
6.2.2 Further Data Observations
169
6.3 Model Evaluation
172
Chapter 7: Discussion of Results and Implications
181
7.1 Discussion of Theoretical Implications
181
7.2 Discussion of Practical Implications
197
7.2.1 Regional Management Autonomy as a Success Factor
198
7.2.2 Regional Product/Service Adaptation as a Success Factor
202
7.3 Limitations
206
Chapter 8: Conclusions
211
8.1 Conclusion
211
8.2 Recommendations for Further Research
213
Appendix
215
References
281
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