A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? - Will 3D TVs become the next big thing in our living rooms?

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? - Will 3D TVs become the next big thing in our living rooms?

von: Anita Theis

Anchor Academic Publishing, 2013

ISBN: 9783954895007 , 81 Seiten

Format: PDF, OL

Kopierschutz: DRM

Windows PC,Mac OSX Apple iPad, Android Tablet PC's Online-Lesen für: Windows PC,Mac OSX,Linux

Preis: 34,99 EUR

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? - Will 3D TVs become the next big thing in our living rooms?


 

A forecast on the development of the 3D TV market in the US

1

EXECUTIVE SUMMARY

3

PREAMBLE

4

CONTENT

5

LIST OF ABBREVIATIONS

7

INTRODUCTION

8

JUSTIFICATION OF RESEARCH

9

METHODOLOGY

11

PART 1 - DESK - RESEARCH

13

WHAT IS 3D TV?

14

THE EXTRA VALUE OF 3D

16

WHAT IS THE MARKET POSITION OF 3D TV IN THE US?

17

THE CHALLENGES OF 3D TV

18

TRENDS AND DEVELOPMENT OF THE 3D TV MARKET

22

HOW DOES THE CONSUMER - ADOPTION - PROCESS WORK?

25

ANALYSIS

27

CONCLUSION

31

PART 2 - TARGET GROUP RESEARCH

33

RESEARCH DESIGN METHODOLOGY

34

TARGET GROUP

34

SAMPLE SIZE

35

TOPICS

36

RESEARCH QUESTIONS

36

FIELDWORK

38

PROCESS OF THE FIELDWORK

39

RESULTS

42

ANALYSIS

52

PART 3 - CONCLUSION & DISCUSSION

58

EXPLANATORY NOTES

60

SOURCES

61

APPENDIX

65