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Global UX - Design and Research in a Connected World
von: Whitney Quesenbery, Daniel Szuc
Elsevier Trade Monographs, 2011
ISBN: 9780123785923 , 264 Seiten
Format: PDF, ePUB, OL
Kopierschutz: DRM
Preis: 39,95 EUR
Front Cover
1
GLOBAL UX :Design and Researchin a Connected World
4
Copyright
5
Dedication
6
Contents
8
Foreword
14
Acknowledgements
16
About The Authors
18
Contributors
19
CHAPTER 1 - THE START OF THE JOURNEY
22
This Book Is about People
24
Charting the Territory
25
A Map of the Journey
29
CHAPTER 2 - IT’S A NEW WORLD
32
The World Is Smaller … and Larger
34
Companies Are Changing
37
We Are More Connected
41
We Are More Mobile
44
Innovation Happens Everywhere
46
Thinking Globally Is also Thinking Locally
51
CHAPTER 3 - CULTURE AND UX
54
Delving into Culture
56
Finding Difference and Sameness
63
The Question of Hofstede
66
Language and Culture
69
CHAPTER 4 - BUILDING YOUR CULTURAL AWARENESS
76
Thinking Globally Is a State of Mind
78
Be Genuine … and Adapt
90
CHAPTER 5 - GLOBAL COMPANIES AND GLOBAL STRATEGY
96
Organizations Have Cultures, Too
98
Four Global Product Strategies
99
HQ and the Regions
104
Global Partnerships
107
UX in the Organization
112
Global Partnerships
107
Choosing to Be Local
117
CHAPTER 6 - EFFECTIVE GLOBAL TEAMS
120
Organizing a Global UX Team
122
Dealing with Distance
125
Supporting Collaboration and Innovation
132
Building UX and Cross-Cultural Knowledge
136
CHAPTER 7 - RESEARCH IN THE FIELD
142
Setting Research Goals
144
Planning a Global Research Project
146
Choosing UX Techniques for Global Research
149
Choosing the Team
155
Preparing for the Field
162
Being in the Field
165
Working Effectively with Participants
167
CHAPTER 8 - BRINGING IT HOME
176
Coming to Conclusions
178
Creating a Richer Picture
180
Telling the Story
184
Carrying the Conversation Forward
189
CHAPTER 9 - DESIGN FOR A GLOBAL AUDIENCE
192
Plan for Globalization
194
Decide on Your Strategy
197
Getting the Language Right
205
A Good Local Experience
208
Design from Your Roots
213
CHAPTER 10 - DELIVERING VALUE
216
Build Bridges
217
Lead by Example
220
Create Value
221
REFERENCES
224
CONTRIBUTOR BIOGRAPHIES
228
INDEX
248
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