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Open Innovation and Business Success
von: Monika Gawarzynska
Diplomica Verlag GmbH, 2010
ISBN: 9783836636162 , 118 Seiten
Format: PDF, OL
Kopierschutz: DRM
Preis: 23,00 EUR
Open Innovation and Business Success
1
Contents
3
List of Figures
5
List of Tables
7
List of Abbreviations
9
Abstract
11
1 Introduction
12
1.1 Research motivation
12
2 Research design
14
2.1 Research structure
14
2.2 Research methodology and strategy
16
2.3 Research question and research purpose
17
2.4 Delimitations and target group
18
2.5 Origin of empirical data sources
19
3 Literature Review
20
3.1 Study of innovation
20
3.2 Studies of innovation management
23
3.3 Open Innovation literature review
25
3.3.1 Open Innovation and networking
25
3.3.2 Research on Open Innovation
26
4 Theoretical foundation
29
4.1 Closed and Open Innovation paradigm
29
4.1.1 Closed Innovation theory
29
4.1.2 Open Innovation concept
32
4.2 Open business model and its value
37
4.3 Methods for transition to Open Innovation model
40
4.3.1 Strategies of Open Innovation
40
4.3.2 Open source software movement
44
4.3.3 Enterprise 2.0 as social software
46
4.4 Role of the management in Open Innovation
48
4.4.1 Leadership and culture in Open Innovation
48
4.4.2 Intellectual Property management
50
4.5 Role of the government in Open Innovation
52
4.5.1 National system of innovation and policy framework
52
4.5.2 Open Innovation policy
54
5 Situation analysis in selected case studies
56
5.1 Empirical evidence
56
5.2 Open Innovation model in Procter and Gamble
56
5.3 Enterprise 2.0 and its challenges
62
5.3.1 Business use of Web 2.0 technologies
62
5.3.2 German companies and Enterprise 2.0
64
5.3.3 CoreMedia and business success
67
5.4 Social networks
70
5.4.1 Social networks and worker productivity
70
5.4.2 InnoCentive and innovation networking
72
5.5 Networks of Competence
74
5.5.1 Emergence of clusters and its performance
74
5.5.2 Management in German clusters
78
5.5.3 European clusters and critics of their efficiency
80
6 Advantages and contras in implementation of Open Innovation
81
6.1 Motives and potential benefits of Open Innovation approach
81
6.2 Benefits from “Connect and Develop” model
85
6.3 Clusters and benefits from transnational collaboration
86
6.4 Risks and barriers
88
6.5 Extension and complexity
92
7 Discussion
94
7.1 Suggestions for future research
94
7.2 Conclusions
96
References
100
Appendices
110
Autorenprofil
117
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