Market Entry Strategies for Russia. A comprehensive survey based on expert interviews

von: Martin Schorsch

Diplomica Verlag GmbH, 2009

ISBN: 9783836614696 , 101 Seiten

Format: PDF, OL

Kopierschutz: DRM

Windows PC,Mac OSX für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's Online-Lesen für: Windows PC,Mac OSX,Linux

Preis: 33,00 EUR

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Market Entry Strategies for Russia. A comprehensive survey based on expert interviews


 

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.